Alrai International Marketing & Advertising (RIMA) markets and sells the advertising space of Alrai daily, Alrai TV, Alrai web sites, Al Souq Classified, as well as other prestigious brands such as Citybus and Jazeera Airways various media tools.
The main mission of RIMA is to promote, market and sell the advertising space of a versatile, dynamic and multi-purpose media bouquet, inside and outside Kuwait.
Specifically, RIMA is responsible for:
- Promoting, marketing and selling advertising space for Alrai Newspaper and Alrai TV, to advertising brand agencies, media buying units and individual clients.
- Promoting, marketing and selling advertising space for Jazeera airways inflight magazine, on board audio visual system, ambient advertising inside the aircraft, Jazeera Airways website as well as securing product/corporate branding on the aircrafts’ external fuselage.
- Promoting, marketing and selling advertising space for Citybus red buses. Our capabilities encompass external and internal bus branding, coupled with special marketing and merchandising activities inside the buses.
- Proposing and offering creative packages and commercial solutions to all advertisers in the form of sponsorships and product placements.
- Exploring the local and regional market with the aim of detecting and identifying new media opportunities (digital, audio-visual, outdoor or print) that can be incorporated into the existing media bouquet and represented commercially by RIMA.
Furthermore, RIMA is equipped with the adequate systems and updated software programs that enable its team to use and analyze the media research survey’s results. It also operates an advertising quality control system on the daily newspaper, the TV station and Citybus red buses.